Branding Yourself and Core Tools for your Business

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Branding Yourself and Core Tools for your Business!

by Dana C. Beck

Branding

What is in a brand? A brand can be a slogan, a logo, or style. For instance: Slogans are a phrase or statement that brings to the reader’s mind the service or product the slogan represents. It’s usually short and easily understood:

De Beers “A Diamond is Forever” 🔸McDonalds🔸“I’m Lovin’ It” 🔸KFC “Finger Lickin’ Good” 🔸Nike – “Just Do It” 🔸Subway – “Eat Fresh”

Logos on the other hand are graphical images of the company that when seen, you immediately can identify the company and what they’re all about. Dell Microsoft Google Amazon Facebook Nike McDonalds Dominos Levi Chick-fil-a Taco Bell Click Funnels

Styles, however, are a certain style or image that the company promotes. You get a certain feeling when you shop in their store.

Apple store 🔸Sports Clips 🔸Starbucks.

Now these are brick and mortar stores, but you can experience the same style or image online as well. Amazon definitely promotes a unique style and image as does Wayfair. They both have very distinctive styles on their websites.

But your brand is never the service or product you promote or sell. The slogans, logos, and styles I just mentioned don’t refer to a single product or service. But they represent a brand or a product line. So your brand whether it’s a slogan, logo, or style, should reflect you, because you are the business. So, what are you promoting? Are you promoting a product or a service? Or are you promoting you, your brand?

Core Tools

▶ GetResponse - ($) http://danabeckonline.com/getresponse email marketing platform

▶ AWeber - ($) https://danabeckonline.com/aweber email marketing platform

▶ ClickMagick - ($) http://danabeckonline.com/clickmagick online marketing and link tracking platform.

▶ OBS - (Free) https://obsproject.com/download Screen Capture and live streaming software

▶ Gimp (Free) https://www.gimp.org/ Graphics editing

▶ Inkscape (Free) https://inkscape.org/ A free alternative to Photoshop

▶ CANVA ($) https://canva.com/ Graphics design and editing

▶ Screenpal ($) https://screenpal.com/ (formerly Screencast-O-Matic) Screen casting, capture, and video editing

▶ Camtasia ($) https://www.techsmith.com/video-editor... Full graphics development and editing suite.

About The Author

Dana C. Beck

My name is Dana C. Beck and I have been online since 2013. I am passionate about helping people achieve goals they thought impossible and become successful online earning a solid income. I show entrepreneurs how they can be effective and get solid results from their efforts. How do I do this? I help entrepreneurs become successful by providing training, strategies, tools, and methods that have proven to be successful. I can help those that have a passion and desire to succeed, who are willing to work at developing themselves and build their own business, and who are willing to commit to their own success. Is what I have for everybody. Simply stated, no. I cannot help you if you’re looking for a "shortcut" to success or a fast track to earn a huge income online with little to no effort. I live in Charlotte, NC with my wife of 30 years and a neurotic but sweet and loveable golden retriever, Sadie.